Press Kit


KAGUM Press Kit

2.23MB .pdf

KAGUM In Brief


Beginning from a humble start of just one 3 stars Hotel in just one city, KAGUM Hotels has evolved, transformed, and enjoyed rapid growth with currently numerous star-rated Hotels in various major cities across Indonesia operating under our name. Focusing in providing Hotel management services that expertly combine insightful understanding of Indonesia’s culture and style with strict professional standards that adhere to nothing less than exceptional quality, KAGUM Hotels is continuously making positive strides towards our effort in becoming the leading Hospitality management company in Indonesia.


From just one city, Bandung, KAGUM Hotels has expanded and will continue to expand into other major locations in Indonesia. Bali, Jakarta, Surabaya, Yogyakarta, Bogor, Pekanbaru, Semarang, and Klaten are some of the locations we have currently expanded into in our effort to provide the KAGUM Hotels experience to as many guests as possible. We always continue to look and strive towards any opportunity for expansion to more major locations across Indonesia.


From budget to luxurious, from leisure to business, from modern to unique, we are always striving to create Hotels that can answer all of your needs and requirements. The brands under our company is carefully crafted and measured so that they can cover the widest range of preferences possible; this is a crucial element in our effort to become a Hotel company that everyone and anyone can distinctively relate to quality stay experience.


KAGUM Hotels Fact List

Birth and Origin
KAGUM Hotels evolved into a full professional Hotel management services in 2011, although the embryo of our company can be traced back into 2005 with the opening of Grand Serela Hotel Bandung, a 3 stars Hotel that still continue to today as one of our most successful establishments.


Hotels across Indonesia

Currently KAGUM Hotels manages and will soon manage a grand total of 29 Hotels across Indonesia with total rooms up to 2436 rooms. These are dynamic numbers that we are confident will continue to grow as we keep on expanding in the future.

  • JAKARTA (4 Hotels)
  • Oak Tree Urban65 rooms
  • Zodiak @MT Haryono44 rooms
  • Amaroossa Antasari91 rooms
  • Serela Jusseny71 rooms
  • BANDUNG (13 Hotels)
  • Golden Flower193 rooms
  • Gino Feruci Braga131 rooms
  • Gino Feruci Kebonjati109 rooms
  • Banana Inn Hotel & Spa2 rooms
  • Grand Serela Setiabudhi99 rooms
  • Serela Riau77 rooms
  • Serela Merdeka80 rooms
  • Amaroossa Hotel82 rooms
  • Verona Palace45 rooms
  • Malaka48 rooms
  • Zodiak @Paskal49 rooms
  • Zodiak @Sutami49 rooms
  • Zodiak @Asia Afrika59 rooms
  • BALI (3 Hotels and 1 Villa)
  • Serela Kuta64 rooms
  • Amaroossa Suite60 rooms
  • Gino Feruci Lovina12 villas
  • Gino Feruci Ubud19 villas
  • Zodiak @Seminyak98 rooms
  • YOGYAKARTA (2 Hotels)
  • Grand Tjokro Yogyakarta107 rooms
  • Zodiak @ Cokro54 rooms
  • Grand Tjokro Klaten54 rooms
  • Best Zodiak @Kedung Sari100 rooms
  • Amaroossa Royal112 rooms
  • Grand Tjokro Pekanbaru91 rooms
  • Oak Tree Emerald170 rooms
  • Medan
  • Grand Serela Gatsu221 rooms

Human Resources

Currently KAGUM Hotels’ workforce consists of more than 1.700 employees spread across our entire line-up of Hotels in Indonesia. We are very proud to state that an exceptionally vast majority of our workforce is comprised of excellent local Indonesian professionals.


Hotels Line-Up

The entire line-up of quality establishments under KAGUM Hotels can be classified into three categories:

1. KAGUM Brands

Original brands coming from KAGUM Hotels that can be further classified into three sub-categories:

  • Budget Hotels
  • Hotels designed to deliver great value experience where affordable/friendly price factor for guests is the prime consideration. Zodiak Hotels can be classified into this category. learn more »
  • Mid-Scale/Economy
  • Hotels designed to deliver great Hotel staying experience where quality and rates are afforded in a balanced manner. Grand Serela and Serela can be classified into this category. learn more »
  • Mid-Scale/Upscale
  • Hotels designed for guests wishing to enjoy luxurious accommodation that is seamlessly combined with great facilities and services. Golden Flower and Gino Feruci can be classified into this category. learn more »
2. Private Collection

Brands that we provide professional hotel management services to that are owned by external private parties/entities. Amaroossa, Grand Tjokro, and Oak Tree can be classified into this category.
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3. Unique Collection

Brands that we manage with distinctive characteristics/concepts that make them stand unique to any other brands in our Hotels line-up. Banana Inn, Sun Royal, Verona Palace, and Malaka Hotel can be classified into this category.
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These are the distinctive individuals that serve as the members of KAGUM Hotels’ Executive Team:

Mr. Martono Tikjanto

As the Managing Director of KAGUM Hotels, Mr. Tikjanto is the person in charge in leading the overall direction our company are going, as well as managing, supervising, and overseeing every element that can be crucial to the growth of KAGUM Hotels such as Hotel partnerships, business expansion, and much more.

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Mr. Asep Supardi

As the Director of Operations of KAGUM Hotels, Mr. Supardi is the person in charge in directing and managing every operational aspect of all our Hotels. He also provides direct assistance to Mr. Tikjanto in managing and supervising the overall direction of our company’s business.

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Mrs. Cita Heptiningtias

As the General Manager of Sales and Marketing of KAGUM Hotels, Mrs. Heptiningtias is directly responsible in managing and overseeing all aspects related to sales & marketing efforts for all our Hotels across Indonesia. She is the leader of the entire division of sales and marketing of KAGUM Hotels.

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Mrs. Ratnawati

As the Director of Finance of KAGUM Hotels, Mrs. Ratnawati is the person in charge in monitoring and managing all aspects related to the financial elements of our company. Funds, cash flows, balance sheet of all Hotels—all are the things that come directly under the responsibility of Mrs. Ratnawati.

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Mr. Hendra Kusnandar

As the IT Director of KAGUM Hotels, Mr. Koesnandar is the person in charge in overseeing and managing the implementation of the information technology that empowers our business from top to bottom. He is responsible for the soundness of the overall IT infrastructure that serve all of our Hotels across Indonesia.

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Mr. Evaldo Desfarillo

As the Corporate Communication Director of KAGUM Hotels, Mr. Desfarillo is directly responsible in managing all forms of public relation activities, including any and all forms of communication made in the interest of our company to external parties and the general public. He is also responsible in handling relationship between our company and media partners.

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Mrs. Mina S Hayadi

As the Corporate Human Resources Manager, Mrs. Hayadi has extensive experience working in the field of human resources department. She has worked under various establishments and brands, accumulating comprehensive knowledge and important know-how related to the intricacies of the world of human resources in the hospitality industry.

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KAGUM Hotels is very proud to state that we are implementing a full integration of Information Technology to empower our business into greater heights. Some of the examples of such implementation are:


A proprietary online reservation system created, managed, owned, and operated by KAGUM Hotels that allow our customers/guests to make bookings/reservations in all of our connected Hotels across Indonesia from anywhere, anytime, as long as they have Internet connection. KAGUM E-Booking is a powerful system that can be used to great effect by guests and can be adjusted to specific promotions or any other arrangements. Every Hotel under our company will automatically receive the privilege of enjoying a direct integration of KAGUM E-Booking.


SmartAdmin is a proprietary system created by our IT Team capable of digitalizing and greatly streamlining the sales and marketing process of our company. Using this system, sales persons can be connected to all times to other important elements that can ensure their marketing efforts are highly effective such as crucial data, live update, data upload/management, and many more.


Websites, social media, Search Engine Optimization, web analysis, Hotel listing on travel websites: everything that is required for a strong online presence is something that we also put focus on. Every Hotel that joins our company can expect to enjoy the same attitude for their seamless integration into a measurable online presence.



Every company pledging itself to become a responsible entity in society must involve itself in responsible Corporate Social Responsibility programs, and KAGUM Hotels is no exception. KAGUM Social Responsibility Program covers a wide scope of actions and activities designed to improve various aspects of the community our company are involved in.


KAGUM Education covers the aspect of KAGUM Social Responsibility that focuses on the nurturing and development of human resources on the community around our Hotels in particular, and the general public in general. Examples of programs/projects or activities included in KAGUM Education:


Launched to the public on October 4th, 2010, the focus of KAGUM School is to teach Hospitality-related courses that are divided into six different categories: accounting, engineering, food & beverage product, food & beverage service, front office, and housekeeping. Each course is taught by real world Hospitality professionals from KAGUM Hotels ourselves.
One of the biggest boons in joining KAGUM School is the fact that the students are entitled to exclusive opportunities to become a part of the workforce for KAGUM Hotels as soon as they are graduated, and this gives aspiring individual a fantastic head-start their chance to become a real capable professional in the Hotel/Hospitality industry.


Through KAGUM Cerdas Bangsa Foundation, KAGUM Hotels has rebuilt and renovated schools in various locations, improving their conditions so that the students can enjoy learning again in a respectable condition. Karya Nusantara Junior Highschool in Kiaracondong Bandung, Sindang Panon Elementary School in Banjaran, and Ciwaruga Elementary School in Ciwaruga are the schools that so far have enjoyed the benefits of charities from the foundation.

learn more »



KAGUM Health is a part of KAGUM Social Responsibility programs that focus on creating charity events dedicated to provide aid to the community and the public in health-related issues. Examples include the regular cooperation and coordination our company employs with Indonesian Red-Cross or PMI (Palang Merah Indonesia) in creating regular blood donation events in our Hotel properties.

We are also looking for other opportunities to expand our KAGUM Health portfolio as our continuous strive towards the improvement of KAGUM Social Responsibility programs.

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